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Listen understand the needs of the client and collect all available data, opinions and research

Explore throw the creative net wide to gather the full range of factors and influences which may contribute to the project

Involve include the client team in an open-minded and stimulatingbrainstorming process which challenges preconceptions

Distill refine all the ideas to date and extract the essence for the most appropiate solution express clearly communicate the vision for the project through design

execute implement and deliver the project on time and to budget .